Building Brand Awareness on Twitter – 101

Building Brand Awareness on Twitter – 101
November 19
6:30pm-8:30pm
CONCIERGE CONFERENCE CENTER

Instructor: Benjamin J. Weisman, Vice President, Creative Director, MRM Worldwide – Princeton Office, an InterPublic Group company

This course will share with you the ins and outs of this micro-blogging phenomenon. Learn about the power of this platform, if it is right for your business and how to make it work for you.

By attending this course, you will:

• Learn how Twitter works from a user perspective
• Understand Twitter lingo and Twitter short hand
• See examples of successful brand Twitter pages
• See examples of successful power user and lifecaster pages
• Understand Twitter’s applications and features (including search)
• Learn how to utilize Twitter to meet your business needs (Twitterviews, ARG’s scavenger hunts, etc)
• Understand how to communicate and have dialog with followers – what and how often
• Learn how to use Twitter as your portal page to introduce your full online presence
• Understand how to use mobile Twitter apps and integrate Twitter into events
• Use Twitter to run promotions
• Mobile photos and bringing the moment to the masses
• Continue the conversations across the web and use the Twitter feeds on your site and in widgets

Pre-requisites: Basic computer skills
Skill Level: Beginner
Audience: Marketers, Agencies, Small Business Owners, Students, Non-Profits

About our Instructor: Benjamin J. Weisman, Vice President, Creative Director, MRM Worldwide – Princeton Office, an InterPublic Group company

In his role at MRM Princeton, Ben is equal parts Creative Director, Digital Strategist, Product Developer and Motion Theorist. Ben continually seeks out new and innovative ways to approach digital brand marketing in both physical and synthetic social spaces. His work embodies a respect for, and a focus on, direct marketing and social media integration. As new social media platforms emerge identifying methods that enable marketers to connect and collaborate with audiences and consumers is critical. As the marketing approaches change so too must engagement methods shift. Ben is hyper focused on adding utility to peoples lives by producing work with his clients and teams that are experiential, authentic and in sync with this dynamic marketing environment.

Having honed his skills at top digital shops including Iris, Deep Focus, and Tribal DDB, Benjamin possesses an entrepreneurial curiosity that has earned him a reputation as an industry ‘trailblazer’. By employing social media tools with keen proficiency Ben helps migrate consumers to new and pre-commoditized landscapes. Ultimately, assisting consumers in best determining opportunities for his clients. Past clients have included adidas, Office Depot, COTY, HBO, Nike, Sony Ericsson, Vitamin Water, Hertz, Dewars and the NRDC.

Ben currently lives in Central New Jersey with his wife Elise, and daughter Rose. He is a News Hound and a Naturalist who finds inspiration in Humanities roots, and Science Fiction.

To become a member of The Social Media Society, please visit: www.socialmediasociety.org